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Kvasírna Jara, Farmers Market at Náplavka.

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Greetings to all, The main announcements in this monthly news letter are opening of our online shop, discount period for March 2024, increase of direct sale prices and long term customer prices for rest of the year and planning of the business and study trip to Japan and Korea in the May 2024. Recommended event is Cidershow 2024 in Prague.

During this month, March, we will have special promotional sale as we did also during previous years around these dates. It will happen at our newly opened online shop. Please have a look and "test it" during this period to get your ciders and vinegar for advantageous prices. With exception of March 2024 the majority of online prices will be the same as during 2023, 12€ for standard batches and 18€ for micro-cuvées, plus cost of shipping. Please note, that we will be increasing prices for long term customers and during our direct sales at the markets and tasting events. They will increase from 8€ to 10€ for standard batches and from 12 to 15€ for micro-cuvées, plus cost of shipping where applicable. For people helping us to organize events we will keep some favourable options as we did before. Because we would like our customers to stay, it is important to have our ciders accessible, so March this years is the best month to order! After discussion, products can be delivered in batches over the year and after also paid in split payments if necessary. The main reasons for sales during February and/or March period are still the same. We need to get money to pay for costs of 2023 harvest and processing season, bottling and distillation and of course, keeping favourable options for long term customers. We have increased above mentioned prices because the profit became to low due to taxes, transportation costs and inflation. It is highly likely that next year we will increase professional prices per one euro and online prices by two, it would be three years since the last increase. We plan long term for the sale month, February or March to stay. We are opened to alternative or additional options how to keep our ciders and other products accessible. One of them which we consider, is to create one batch per year of 1000-2000 of 75cl bottles and have it for lower price till it is sold out. However this year we do not bottle. If you have other ides, please get in touch, this is sensitive and important part of this project, we want you to stay.

If you are into cider tastings and you would like to organize event with us, please let us know. For March it is mostly too late, April is very busy and during first half of May we will be in Korea and Japan trying to make opening for selling our ciders there. Also I, František would like to visit country, Korea, where I spent decent amount of my life. Any hints for places to do tastings, presentations and professional to invite are welcome!

If you have time please check out events below where we plan to be, the list is quite long, we are busy. Special attention should be paid to Cidershow 2024, which happens in Prague on 21th of March and is one of the biggest cider events in Czech Republic.

Yearly News Letter

Overview of the year 2023 and projections for 2024

Year 2023

• Financial Overview (only for investors or possible investors)
• Sales and marketing

From February on the main focus for sales and marketing was Czech Republic. Reasons for focusing were interest of public in ciders, decent knowledge of the environment, having contacts and importantly, long term goal to move majority of the business to Czech Republic. It took most of the year to prepare all the documents both in France and Czech Republic to be able to legally import cider from France and sell it in Czech Republic. The main part was creation of business in Czech Republic and coordination with the Czech custom service. At the moment Cidrerie/Kvasírna Jara can sell variety of cider related products in Czech Republic and within EU with exception of alcohols over 16% alcohol per volume (we are allowed to do so in France). For sale of higher degree alcohols beverages in Czech Republic, special caution of over 4 000€ is needed and creation of dedicated storage. It took several months to learn how the environment of farmer's markets works, build up the reputation and learn which markets and events are suitable for our activities and which not. During the year we had way less events to sell and present at than we could do. We have managed to get our products for sale in the first shop in Prague, M0st.

• Bottling of millésime 2022

We have bottled of around 2300 of 75 cl bottles of brut, assemblage 1, 2022 at specific density of 1014 and around 300 of 75 cl bottles of micro-cuvée 2, calva&honey. The rest of the ciders were distilled or made into vinegar. We would like to bottle more but the winter was again quite warm so fermentation went fast and we also had limited resources to dedicate to bottling.

• Harvest&transformation, bottling and distillation of 2023

During the autumn 2023 we have harvested and processed over 22 tonnes of apples. Here come our thanks to Julia and friends, the help was very much welcome, especially because of the rich year on apples and horrible rainy and wet conditions. In total we have crashed and pressed over 23 tonnes of apples. Unfortunately due to another warm autumn and winter we will most likely not bottle any cider this year, majority will go for distillation and bit for vinegar. We still plan to make some kegs of cider, sweetening them by honey and flavouring with herbs, fruits and spices as an experiment for the summer. Distillation of the millésimes 2023 has to be postponed till late spring or beginning of summer because of the lack of finances to pay for the autumn services, it's the same company which is crashing and pressing for/with us and lack of funds to buy oak barrels which we need.

Year 2024

• Sales&Marketing

Thanks to hard work, reliability and performance during 2023, our capacity to sell during 2024 at variety of events has increased dramatically, nearly to the point of having more opportunities than we can accommodate for. Our online shop is finally freshly up and ready to be tested ???link???, please give us few weeks to "tune it" so it is kind of ready for wider public. We are happy to ship our products to you within Czech Republic and in the countries around or even further. Our shipping period is once per 14 days or usually sooner. We have now our products in three shops, Pepikárna, M0st and Medovinárna&Dobrý Cider, all of them focusing on high quality segment of the market. The main focus for sales of this project is B&B, therefore we have to increase the network of vendors dramatically. If we could be around thirty sellers by the end of 2024, we would consider that a success.