News 2025 03 11
Greetings to all.
The season of presentation and sale is slowly starting; what could be the changes and specials that we plan? The most important change, which may to some of you seem a bit boring at the start, is focusing on developing fully the commercial potential of Saturdays. Saturday is the main selling day of the week, with which no other day can compete, maybe exceptionally sometimes Sunday. Therefore, we would like to enlarge our team so we can cover Farmářský Trh Náplavka and also get help at other events. To make this work, we will need at least six people who would have time at least once per month so they don't get "out of shape". If you are interested or you know someone who you think may be suitable and interested for this activity, please let us know. Thank you! Experience with fermentation is a big plus, car driving skills are definitely an advantage, and, well, we wouldn't say no to that person having a car to its deposition.
Other news, which you should find much more interesting, is our plan to increase the spectrum of our fermented products. We feel like we need a blow of a new wind. Especially at the markets, it feels a bit boring sometimes with the current products. We are coming up with the system of "monthly special," which should get us some new customers and followers but, also importantly, enrich our current customers, who have been supporting us for a while. Also, to be honest, we would also like to do some more experimenting and focus on the aspect of seasonality. For March, we have decided to make a comeback of our popular "honey sparkle" and tune it a bit. This nonalcoholic probiotic drink is based on lactic fermentation of honey and sugar by water kefir culture. For this month, we will prepare ginger and rooibos Aspalathus linearis, flavored with sun in the bushes (orange peel, pot marigold, raspberry, and Helichrysum). We would also like to have for you fresh birch sap Betula pendula, which is famous for its detoxification properties. Let's see if we manage to also ferment something interesting from it.
Considering our invitations for interesting events, we will be at Farmers's Market Náplavka, hopefully every Saturday. We will participate for the first time at Slavnosti Mandloní a Vína (Feast of almonds and wine) in Hustopeče near Brno. With one of you, who are near Plzeň, we could meet at Eastern Market in Litice. It will be the second time for us; last year it was very nice.
We would also like to mention that at least 10 hl (1,000 l) of our ciders ferment well. It seems like we will be able to bottle them as bruts. The rest, unfortunately, fermented to complete dryness because of the increasing temperature. For the last but not the least, we will be sending next week our yearly newsletter with an overview of the end of the season 2023 and the beginning of the season 2024.
We would like to wish you a lovely spring and see you soon!
For Kvasírna Jara,
František Algoldor Apfelbeck
